MOQ (Minimum Order Quantity) — Packaging Glossary

Definition

MOQ (Minimum Order Quantity) is the smallest number of units a manufacturer is willing to produce in a single production run. It exists because custom packaging involves significant fixed setup costs — plate-making, die-cutting, machine calibration — that must be amortised across the run.

Typical MOQ Ranges for Custom Packaging

MOQ varies widely depending on the packaging type and print method:

• Custom mailer boxes (digital print): 100–500 units
• Custom mailer boxes (flexographic): 500–1,000 units
• Folding cartons: 1,000–5,000 units
• Rigid boxes: 500–1,000 units
• Flexible pouches: 1,000–3,000 units

Why Does MOQ Exist?

Every custom packaging job requires tooling: printing plates (for flexo), cutting dies, and machine setup time. These fixed costs are the same whether you print 100 or 100,000 units. MOQ ensures the manufacturer can cover setup costs while offering a competitive per-unit price.

How to Negotiate MOQ

Start with a standard-size format to reduce tooling costs. Choose digital print for short runs — it has no plate cost. Combine multiple SKUs into a single die if the structural shape is identical.